Blog: Starting Line-up
How do you put a winning team together and how do you keep it going until you reach your goals? When and where I was […]
Category: Strategy
Blog: Marketing
What does Marketing mean to your organization? The term “Marketing” has different meanings for different companies and under different circumstances. Some define marketing in terms […]
Blog: Desperate Times, Desperate Measures
Could engineers teach a thing or two to marketing folks? In an edition of the Harvard Business Review in 2017, results of a survey show […]
Blog: Experience: A Thing of The Past?
Is being experienced as relevant as it once used to be? A few months ago, I met with a Japanese friend of mine who has […]
Blog: Let’s go Social
Does your company maintain a social media presence and is it done for the right reasons? There was an article in a recent issue of […]
Blog: The Voice
Where should the voice of the customer be on a priority list? I recently gave a talk at a conference in the southern part of […]